In 2020 black MLS Players came together for the #MLSisBLACK tournament to stand together in support of brotherhood and humanity, EVLV teams first engagement that would then lead to the launch of Black Players For Change.
Our expert team worked alongside key stakeholders in MLS, MLSPA, Professional Soccer Players, and Media Outlets to launch the vision of Black Players For Change on June 19th, 2020. Through the next 3 year the EVLV team would assist the founding team in further developing and sharing their compelling brand story in ways that positively stood out and resonated in today’s competitive digital landscape.
From messaging & website design to full scale media campaigns, event planning, full production shoots and Web3 services, we tailored our services to their unique needs.
We strategically elevated the BPC brand position online with a focus on long term value, to ensure they not only shined but connected to their audience with purpose and heart.
The EVLV Team prides itself on the flexibility to serve our client needs on the drop of a dime. Here are few services provided by our team that helped the BPC brand establish its household name as the first Black Player led organization in world soccer history.
EVLV team helped BPC partner with Participation Trophy Studio for their first venture into limited edition apparel ‘The Blackout Collection’. A Collection dedicated to the stories of players and what their jersey means to them.
